WHAT IS SAAS?
Why software as a
service is so popular

SaaS - that's the abbreviation from Software as a service. It's a cloud-based service in which a program creator supplies applications and makes them convenient to clients over the internet. A customer can use such services with a browser or API. All you need to work with SaaS is a fine internet connection and subscription.

It's a very convenient way to get a software because a customer doesn't need to buy programs on disks and may not be afraid about the data when some problems with the computer take place. The client can test the program during one month or more for free or for symbolic payment. It's easy to change any software if you want a different one and you don't need to change all the operational systems of your computers.

The most popular example of SaaS is the Google Docs service, which is free. All you need to use this service is a Google account. Also for sales outsourcing there are many options.

Every year Software as a service is more and more popular. It's more convenient for clients because for a subscription they need only a few minutes. It's more convenient for software creators because the processes are more automatic and they need to sell it only once and cashflows from the sale will continue to flow . It's more convenient for business because the buying of any software takes few time and not so much money (because the cost is typically spread over a year).

Software vendor gives a customer access to a single copy of program which the provider produced especially for the distribution. The source code for the program is identical for all the customers. SaaS creators can integrate some softwares if it's relevant for customers.

What are the reasons that so many businesses use SaaS and how can you benefit from it?

When the application is renewed or new functionalities are added all the clients have these renewals and functions because the source code for the program is the same for all the clients. So, the provider updates the software centrally without any interruption to the work of the customer.

For the software creators SaaS is the ability to supply their services to the majority of the market. It was the problem before when the creators could supply their production only for very limited market segment.

For the subscribers of softwares it's the ability to choose the most convenient services for their companies. They have access to services which can do their production better or cheaper, improve their productivity and give the opportunity to grow their business.

The customer can appeal to the provider for the support if he/she has any problems or questions with the software.