Designing a winning SaaS Sales Playbook

Accelerate your growth with a bespoke ready-to-use Sales Playbook
that will become your flight plan
What can be harder than building a product? Selling it!

How to go from 5 to 500 customers and beyond?

We work with heads of sales and their teams to create a Sales Playbook which will help replicate and scale the sales process
Most tech start-ups, once they validate their product-market fit, don't have the time, the experience or the resources to process the information they got from potential customers to create a scalable sales process around it.

As a result, the sales don't accelerate as planed and the the growing sales team feels lost and lacks in efficiency.

A well-designed Sales Playbook creates sales teams that reach out to more prospects, build a stronger pipeline and close more deals.

We work mainly with heads of sales and sales teams to train them to become better at selling. Together, we design the sales process, develop sales materials and devise sales strategies and tactics. At the end of our workshops, we create a bespoke Sales Playbook to be used by the company to help replicate and scale the sales process.
As a result of our workshops and sales playbook development, our clients significantly increase their sales productivity and shorten their sales cycle. Some increase their sales by up to 56% within the first few months following our involvement.
The return on investment of our workshops can exceed 10x.

What is a Sales Playbook?

what is sales playbook
A Sales Playbook explains:
- what to know
- what to do
- what to say
- what to show
A Sales Playbook development includes all the accumulated knowledge around the sales process.

Key contents include:

• Sales objectives and strategy
• Sales process, metrics and methodology
• Audience, their pain points and decision making process
•.Framework, tools and tips for prospecting, negotiating and closing sales


A well-designed playbook helps salespeople to deliver results consistently, onboard new joiners faster and grow everyone in a team as a top performer.


Your Playbook is a living toolbox that must continue to be revised and developed in order to drive success.


We work with CEOs, VPs of Sales, Sales Enablement and Customer Success Managers, helping equip their team with the effective sales tools to continuously grow, up-sell and cross-sell their products and services.
Building a Sales Playbook is not hard.

Building a Sales Playbook that delivers is hard

We work with you to create or revise your Sales Playbook
We run sales workshops to train your team on essential sales skills and to improve sales operations and strategy
We develop all key ingredients of a sales process together with your team
We create a tailored Sales Playbook as an end-product of the workshops
Are you an early stage start-up?
We want you to achieve your go-to-market break-throughs. We help design your prospecting outreach strategy and steps to close sales faster. You will save time and money by avoiding expensive mistakes.

Playbook allows you to find your product-market fit and to learn more about your ideal persona. It allows to run quick, impactful experiments an a controlled manner instead of unorganised random activities.
Are you a growth company?
As a growth company time is your most precious resource. You want to establish a solid sales process that delivers consistent performance and efficient execution across your sales team and generates new, lucrative business opportunities to accelerate growth.

Salespeople need a process and effective toolbox in order to succeed. It happens often that salespeople are not equipped with the right information or this information is very technical, poorly presented and not customised by verticals or client segments. The Sales Playbook addresses all the above issues.

WE CREATE YOUR COMPANY'S SALES PLAYBOOK
TO SCALE UP YOUR BUSINESS DEVELOPMENT FUNCTION

Download a digital sample here>>
SUPPORT YOUR INSIDE SALES WITH CLEAR STEPS TO ACTION

What our clients experience

up to 63%
increase in sales productivity

up to 37%
shorter sales cycle
up to56%
increase in sales

What will your Sales Playbook look like?

If there was an opportunity

to close more sales,
shorten the sales cycle, and improve the performance of everyone in your sales team,

would you be interested?
Quiz
When is the right time to build or revise your Sales Playbook?
Take the five questions quiz to see how effective is your current sales activities.
Start quiz
Our sales team easily uncovers the prospects' pains and knows how to close a sale fast
Bravo! These skills are fundamental in sales.
Next
Check
Show result
Sales people easily adjust and customise their pitch for different decision makers?
Bravo! Many salespeople are falling into the trap of making the same pitch to everyone.
Next
Check
Show result
At least 75% of sales conversations have a clear next step that the prospect has agreed to
Bravo! Your sales team is working towards efficiency.
Next
Check
Show result
New hires go through a rapid onboarding process and start to deliver from the first month
Bravo! Fast on-boarding and knowledge sharing is the key.
Next
Check
Show result
Our salespeople know how to uncover objections and remove any doubts
Well done! Many salespeople are not good at working with objections.
Next
Check
Show result
It's time to turn your sales into an effective process
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
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It's time to turn your sales into an effective process
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
It's time to accelerate your sales
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
Restart
It's time to accelerate your sales
Let's talk to see how fast we can design your Sale Playbook so that you can watch your sales growing
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You've cracked the enigma code!
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Don't just take our word for it

Get "66 questions to navigate a sales process and to close any sale fast"
I have been leading hundreds of complex sales with contract values of up to $1bn, I observed my colleagues doing the same, I've read hundreds of books on effective selling and followed opinions of the experts. All these allowed me to create a unique sale process map driven by the right questions.
I am happy to share this question map with you.
Karina Collis, Founder of Liinea
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Ready to accelerate your sales?
Book a free consultation to discuss how our workshops can accelerate your business

Answer a few questions and receive customised recommendations on how to improve your sales process
Answer a few questions and receive customised recommendations on how to improve your sales process
Do you have an established sales team?
Have you established your product-market fit?
How successful is your company with its sales?
Can you explain your company’s value proposition in one sentence?
Have you introduced a pipeline management process, productivity metrics and a clearly defined sales process?
What are your biggest challenges on the way to a successful sales process?
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