Branding for startups

Brand strategy & self-selling design
to fuel business growth

Branding is not about the logo, it's about understanding and trust.
Start-up branding is critical to success, not only in B2C but also in B2B.

Did you know ?

85%
of сustomers make their choice based on colour

* Independent research "The Impact of the Environment on Buyer Experience: A Critical Review" by Shun Yin Lam
93%
visual product design (logo, website and saleskit) is a decisive factor in the purchase for 93% of customers
* "The Benefits of Using Color" Color Marketing Group, "Psychology of Color in Marketing" June Campbell
82%
of investors believe that brand strength is important in guiding them in their investment decisions
(Reuters - 2014, BigPresence)
most start-ups
IGNORE
THE POWER OF BRANDING
AND DISAPPEAR.

others MISS REVENUES with THE WRONG LOGO,
A
weak BRAND PERSONALITY OR poor design
that DO NOT RESONATE WITH
THE
CUSTOMERS' ♥ hearts AND MINDS

Envision a different future?
GET READY FOR TAKEOFF

How we can help you:
We deliver psychology driven brand strategy and design that build emotional connections, understanding and trust in every single symbol, sign, word and colour

Research
We research the market, the target audience and uncover relevant customer truths and insights
Positioning & brand DNA
Brand positioning, archetype defining, values, mission, purpose and promise, messaging and brand DNA, name generation and brand voice
Identity design
Brand promo and visuals: logo, corporate identity, business cards, labels, POS, packaging, SMM, website, brandbook
Sales Collateral
Scale your brilliance with a stunning saleskit: product pitch, presentations, sales strategy etc

Let's look at how branding will help you win new clients

Pass the quiz and get unique plan just for you
Pass the quiz and get unique plan just for you
Your email please
What is your stage?
I do not have:
What are your needs:
What is your budget?
1000
5000
if you ALREADY know what you need, HERE ARE OUR PLANS PACKAGES

Compare the startup branding packages:

Talk to us to find our how
we can help grow your business!
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Limited Offer

Get your Logo design & Brand Identity Pack (business card, letterhead & envelope, facebook cover)
for only:

4 reasons to build your brand with Liinea:

Strategic and sales oriented
We focus on sales and know that well-defined brand in tech startups meets customer's needs and desires, automatically increasings product value
Psychology driven branding
The world is driven by desire. We help you to uncover the true motives of your target audience that provides powerful potential to become a "magnet"
Top level design that build trust
The buy decisions are made subconsciously and based on trust, which is initially formed by design. We work with top level designers only and provide full copyright and production ready files
Insightful and Experienced
We've spoken to 100+ European tech start-ups to understand what works and what doesn't in SaaS sales growth
Have questions? Let's talk!
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Examples of our work for B2B and B2C

Some B2B branding insights for tech startups:


3 radical changes brought to B2B branding by digitalisation that impact any business today

B2B marketing is personal. Research from GOOGLE has proven it.

ABOUT LIINEA ('lean)
We empower European start-ups and scale-ups with the right mindset, strategies and tools to go after highly prized enterprise sales across borders. We believe that European software companies deserve to grow fast!


Solutions for your business

BRAND POSITIONING
  • Discovery / insights / purpose and promise
  • Convey your company's unique personality
  • Brand personality and feellings (brand like a person), Brand Hierarchy
  • Naming and messaging
VISUAL STRATEGY
  • Logo system design
  • Business cards, letterhead
  • Stationery design
  • Powerful brand promo / information design
  • Landing page design and development
  • Brandbook and design guidlines
SALES COLLATERAL
  • Scripting the product pitch
  • Sales presentation writing
  • Sales presentation design
  • Doublesided leaflet
  • Convention displays
  • Social media designs and banners