Psychology and sales – how do they fit together? If you think about it, sales is all about humans. Behind each prospect, there is an individual with their own thoughts, opinions and perceptions. It is crucial to understand why your prospects behave the way they do, what they are thinking, and how you can get them to act in a certain way. If you don't, your sales pitch will merely be a line of words, without any meaning or influence on others.
If you apply psychology to your sales process, you will see that the way you connect to your prospects
will change. Using psychology is way more persuasive than anything else. So stop focusing on yourself and your product and start understanding the psychology of sales.