Remember this trembling feeling when your favorite TV show ends with a huge cliff-hanger? You just want to start the next episode to know how it continues ...
Humans are in general curious beings. We want to know the ending of an exciting story, what comes next after something unexpected happened.
How can you use this curiosity to improve your sales? Tease with information, and don't give it all away at the beginning - this will create curiosity. Curiosity helps you to get someone's attention and afterwards to keep their interest.
We become curious when there is a gap between what we know and what we want to know. We want to obtain the missing information, so we open the email in our inbox or ask the salesperson what all this is about.
(Learn more about how to write an email subject line that makes your prospects curios here