So you spent hours putting together a single cold email to someone who might become your key prospect. You used a referral to build credibility, you personalised your email by congratulating your recipient on his or her recent achievements. You stated a problem you can help solve, you amplified the problem by showing what might happen if your prospect doesn't react now, you also offered a solution to the problem. The email was perfect! You hit the send button and are now waiting for a reply. One hour passes by, two hours, one day, two days…Now it has been a week since you sent your email and you haven't heard back. You are checking your mailbox every hour in the hope of seeing a reply. You feel frustrated, realising that all the time spent was pointless. You wonder what went wrong. You know that if you don't change something in your next cold email, you will never connect to any potential customers. But what did you miss?