This is a practical guide for entrepreneurs, salespersons and marketers. The tips and templates we provide will help you come up with an excellent cold email to use with your prospects.
First, let's understand what a cold email is. A cold email
is an email that you send to a potential client that does not have any existing connection with you. Clearly, the prospect does not expect an email from you.
In numerous cases, a cold email that is wrongly composed ends up as spam. To ensure you get the attention of your potential client, you need to have an eye-catching email that is precise and straight to the point. Long emails from someone you don't know are tedious and simply mean you don't ever get to the intended message.