Only 7% is a sales conversion rate for SaaS businesses. This shocking statistic is published by MarketingSherpa
. It means that 9 out of the 10 companies you are talking to today will not become your clients. The faster you determine the "highest win probability" prospects, the quicker you will arrive at the sales finish line. Your targets are those "low-hanging fruits", park the rest for later.
To determine who the highly probable wins are, you need to learn as much as possible about your potential clients. What is their motivation? What does their decision-making process look like? What roadblocks might they face? How many internal "champions" for your products do you know? Etc… Every information on the inside will help you rate the level of genuine interest and ability to sign you up as a vendor.