Karina Collis

Top 10 B2B
Prospecting Tools
that will help achieve more with less

By Karina Collis, July, 2020

B2B prospecting can be quite challenging.
How to make it easier?
Sales professionals can shed some light on the matter. A considerable number of sales professionals can acknowledge that the B2B prospecting has proven to be the most challenging part of their job. Other challenges that come about include qualifying and closing. When engaging in sales trainings, the sales and marketing team should be enlightened on how to use different B2B prospecting tools.

Thanks to online technology, businesses can easily invest in B2B prospecting tools; these tools ensure that companies can easily find and also reach their prospects. There are different B2B prospecting tools, and they are supposed to ensure that businesses can deliver accurate results within a short period and less effort.
You may be wondering which are the best B2B prospecting tools in the market. The list is as follows:

Skrapp

Skrapp is among the most recognized B2B prospecting tools at the moment. When a business makes use of the Skrapp prospecting tool, it is possible to gain access to different audience details from platforms such as LinkedIn. The company should connect its LinkedIn profile so that they can get information concerning top leads from various business websites.

Skrapp has a free version, and it provides 150 emails. After that, you will need to purchase a plan that suits your business model.
Screenshot of Skrapp’s website
Skrapp is among the most recognized B2B prospecting tools at the moment

vCita

vCita acts as a CRM platform. It has numerous features. The tool is suitable for email marketing. Numerous marketers have been using this tool throughout the globe.

The B2B prospecting tool offers campaign management tools, tracking options, and an email builder. The most important aspect is that the marketers do not require any coding knowledge when using the vCita B2B prospecting tool. The tool also has client communication tools, and you can easily engage your clients using different social media platforms.

The in-built CRM facilities also come in handy when you want to create personalized emails for the clients based on different factors and the particular company. Although vCita is commercial, they offer a free trial.
Screenshot of vCita’s website
vCita acts as a CRM platform with numerous features

Zoominfo

Zoominfo is among the commonly used B2B prospecting tools that normally provide the information that a marketer may need to connect with different prospects.

Zoominfo usually provides a comprehensive database that has numerous contacts that will help to boost sales and general team performance.

When using ZoomInfo, you can easily gain access to the business information about all your prospects. The information you will gain access to includes phone numbers, email address, and company names. After gaining access to such information, a business can also engage in sales outsouring in a bid to increase the B2B sales.

If you are interested in the ZoomInfo B2B prospecting tool, you can contact their sales team, and they will provide all the information regarding pricing.
Screenshot of Zooming’s website
Zooming has numerous contacts that will help to boost sales and general team performance

HotJar

HotJar is a B2B prospecting tool that usually acts as a visitor recording tool. The tool will enable you to see the businesses that are visiting your site. The B2B prospecting tool has been highly-reviewed, and it is worth every single coin.

When using the HotJar B2B prospecting tool, you will easily understand the needs of your prospects. Also, you can connect with them, and you can engage in different discussions.

HotJar is suitable for marketers who want to keep track of customer satisfaction, net promoter scores. Product managers can also utilize the tool so that they can watch the session recordings. By doing so, the product managers can easily understand how consumers are using their products. The UX designers can also connect with other users so that they can easily understand the challenges that they are facing.

The HotJar sales and marketing team can shed some light on the pricing.
Screenshot of HotJar’s website
HotJar is a B2B prospecting tool that usually acts as a visitor recording tool

Prospect.io

Prospect.io is among the effective B2B prospecting tools at the moment in the online marketing industry. When a business utilizes the prospect.io tool, it can easily boost their outbound sales team productivity using the multichannel sales automation platform. At times, a business may also carry out sales outsourcing. In such an instance, the sales and marketing team that has been outsourced should be conversant with the sales playbook.

Prospect.io will help a business to come up with high-quality lists that usually combine social touches, personal emails, and also follow-up calls. The multichannel campaign makes it easy to also connect with consumers.

The businesses that are using prospect.io at the moment have managed to attain their lead generation goals. The sales and marketing team is also readily available to take you through the prospect.io pricing plans.
Screenshot of Prospect.io’s website
Prospect.io helps business to come up with high-quality lists that usually combine social touches, personal emails, and follow-up calls

LinkedIn Sales Navigator

The top sales professionals usually utilize the LinkedIn Sales Navigator throughout the globe. Since most of your target prospects may be available on LinkedIn, you may consider investing in the Sales Navigator.

When using the Sales Navigator tool, you can easily come across potential leads since you will have access to filter and advanced search features. You will also have some actionable ideas that will enable you to understand your clients better.

Numerous B2B companies have gained significantly from using the Sales Navigator. The pricing varies, and you can easily reach out to the sales and marketing team, and they will be ready to offer some assistance.
Screenshot of LinkedIn Sales Navigator’s website
Most of your target prospects may be available on LinkedIn, so it might be of interest for you!

AeroLeads

AeroLeads is among the B2B prospecting tools that are highly regarded. The tool will enable you to come up with real-time emails that are meant for sales and marketing. The AeroLeads B2B tool usually has a free trial that has ten credits that will also enable you to search for potential prospects. When using AeroLeads, it is possible to:
Gain access to 15 data points- job title, full name, working company details, location, business contact numbers, and more information.
Finding business contacts and emails from LinkedIn.
Exporting data to Zapier, Hubspot CRM, Freshsales, Zoho CRM, Salesforce, among other platforms.
The B2B prospecting tool will also enable you to create spectacular contact, capture leads using the lead generation tool, and also preserve everything using rebound emails.

It is possible to make use of the unlimited free accounts. The main issue is that there are some limitations when it comes to results and usage. The AeroLeads prospecting tool can be installed using the Google Chrome browser plugin. You can then start using the tool for free.
Screenshot of AeroLeads’ website
AeroLeads enables you to come up with real-time emails that are meant for sales and marketing

Leadfeeder

When using the Leadfeeder, it is possible to discover new prospects that will track the businesses that visit your website even though they may fail to contact you directly.

After acquiring the Leadfeeder B2B prospecting tool, you should install the tracker script and then make sure that it is connected to the Google Analytics account so that it can start to track and also understand the businesses that are visiting your website. While using this tool, you can manage to identify potential customers and also establish a connection with them. Leadfeeder also offers a 14-day trial. After that, you can choose a payment plan that suits your business.
Screenshot of Leadfeeder’s website
Leadfeeder lets you discover new prospects that will track the businesses that visit your website

Active Campaign

The Active Campaign B2B prospecting tool usually acts as an email marketing automation software. It is among the highly recommended B2B prospecting tools and it can help to improve B2B sales.

Active Campaign usually provided a business with marketing automation, email marketing, and CRM tools. Using these tools, you can easily boost the lead generation efforts of your business.
The B2B prospecting tool normally stores all the client details in one area. The tool will also manage the follow-up prospects, pipelines, and also ensures that all the deals are updated.

Active Campaign has a top-class user interface. It is also affordable and has an easy campaign segmentation.
Screenshot of Active Campaign’s website
Active Campaign provides a business with marketing automation, email marketing, and CRM tools

Followerwonk

The Followerwonk tool is an effective B2B prospecting tool. It comes in handy when finding prospects from Twitter. If your main focus is on Twitter analytics, you should opt for the Followerwonk tool.

The tool will enable a business to search for some targeted keywords that may be present in the bio of different prospects. Some of the keywords may include "Marketing Executive." The tool will then come up with a list of users with posts on "Marketing Executive." Other details that you will have access to include the prospects company, job location, contact number, email address, and their tweets. Also, you can easily view the people that they are following.
Screenshot of Followerwonk’s website
Followerwonk will help you to find prospects on twitter

Final Thoughts

There are different types of B2B prospecting tools. In this context, we have mainly focused on the significant prospecting tools that have also proven to be effective and they can also help to improve B2B sales. When using these tools, the lead generation process becomes easy. Some of the top marketing companies globally have also deemed the listed tools are efficient. While selecting a B2B prospecting tool, you should consider the business type and the requirements by the sales and marketing team.
Are you at the beginning of a prospecting journey? Check out our other articles with useful tips that will help you close more sales:

>> 5 Sales Insights to take your sales tactics to the next level

>> 66 Questions to navigate a sales process and to close any sale fast

>> 7 Golden Rules: how to sell fast

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