10 best b2b
marketing tools
for 2021

With a leadfeeder, you are able to identify which companies visited your site. We are talking about real companies and not anonymous visitors.

In order to achieve this, you need to integrate your website with any of the analytics systems such as MixPanel, Good Analytics, Yandex Metrika among others.

Leadfeeder technology utilizes the network parameters of websites visitors such as cookie data, IP addresses as well as analysis to determine possible coincidences with databases.

Alternative solutions: Leadinfo, Leady, Whoisvisiting, Visualvisitor

Mailtrack is just an extension of Gmail tracking messages. It is a lead generation tool that makes it easy for you to know when an email was delivered, how many times the recipient read it and the action taken.

The free version of Mailtrack allows you to view all the events. However, you will have to pay $5 per month to be able to access tracking clicks.

Alternative solutions: MailTracker, Cirrus Insight, Yesware, MixMax

SimilarWeb is an external analytics system used to evaluate websites. This means that you can comfortably know what type of advertising strategies your competitors are using and how many visitors they have.

This marketing tool indicates overall data with regards to the size of the audience, channels of engagement, and the type of interaction. You can use the data generated to compare performance with other companies within the industry.

Alternative solutions: Adthena, Semrush, Quantcast, Alexa, AhRefs, Majestic

This is also another great B2B marketing tool. It is commonly used to get popular content on the internet. As a B2B business owner, you can take advantage of this tool to gather content, improve its quality, and curate other people's content.

The free version of Buzzsumo allows you to search only for 10 articles. The premium version will cost you $99 per month and allows you to search for an unlimited number of popular articles.

Alternative solutions: Google Trends, Ahrefs, NinjaOutreach

Feedly is an aggregator of RSS feeds that is able to filter news based on their popularity. It is connected with Zapier, Buffer, Pocket, IFFT among other services. Feedly also notifies you of the types of keywords that have been used in an article.

Additionally, Feedly can also offer recommendations on and insights on valuable content and sources.

Alternative solutions: Inoreader, The Old Reader

Email hunter is a free service that B2B businesses can use to search and find email addresses. The search happens for any contacts that have ever been used on the network. This means that the owner probably gave permission for publishing.

The contacts can be used strategically without making it another form of cold selling.

Alternative solutions: Kaspr, Rocketreach, Buzzstream, Voila Norbert, Getemail, AeroLeads

This is a marketing tool designed to automatically gather available information about the person sending the letter.

Once an email has been received, the software immediately searches for matching information in social networks and integrates data in a similar card at the end of the letter.

Senders is absolutely free and is compatible with any device. All you need is to link your email account once.

Alternative solutions: Linkedin Sales Navigator, Clearbit, RocketReach, Reply.io, Contactout

Communication with your prospects needs a good storage system. Pipedrive is a simple tool but very effective when it comes to lead generation. It works by tracking all the leads your business interacts with. The program allows you to pull out new contacts from all your marketing campaigns and use them as leads.

Alternative solutions: Hubspot, Capsule, Akero, Copper CRM, Bitrix24, Freshworks

ClickFunnels has made a great impact on most businesses in recent years. This tool has transformed how businesses monetize their blogs, websites, email lists, and marketing campaigns. They achieve this by funneling their users to active landing pages.

Alternative solutions: Pixelflow, LeadSanity, Landingi, GrooveFunnel

Zapier is a favorite tool for most B2B businesses. This is because it allows them to develop automatic workflows for almost anything. You can automate social media postings, lead generation, call scheduling among others.

Alternative solutions: Thinkautomation, Piesync, Actiondesk, Workato, Elastic.io, Leadsbridge