Companies have become so focused on having a digital presence. Consider that the world accommodates you for fitting in, but only rewards you for standing out. For that reason, how does one stand out?
makes you a key player in your industry of expertise. Being in such a position creates an opportunity for you to influence customer behaviour, trends in the industry and be able to withstand turmoil.
Just as loyal users of Apple products stand in line to get the newly released models, doesn't your organisation's presence deserve to be felt similarly?